Visual Merchandising 101 Preparation for Holiday Success

Develop Your Visual Merchandising Plan Now For The Holiday Season And Make More Profits

Getting “Notice Power” from Your Display
Successful retailers and specialty leasing managers know the power of a fabulous common area display and the value good visual merchandising plays in getting customers to notice and buy products. Get a jump start on this holiday season and learn from a top-notch visual merchandising expert how the stopping power of your common area display can be improved.

Join us for a course on visual merchandising and learn how product’s colors, price points, fixtures and placements support successful sales. Make your tired display look new, uncomplicated and user friendly this holiday season. Discover how simple signage and demonstration can create more sales even for the customer passing at a fairly high rate of speed in the common area. And, learn how to enhance your kiosk, cart or RMU shopper conversion rate through effective staff interactions. You will discover the difference between staff who “greet” and staff who are too aggressive.

Here’s what you will learn with this course:

• Make more money this holiday season with a dynamic visual display that will attract more customers
• Learn the five basic principles of visual merchandising
• Discover the difference between effective and ineffective fixtures
• Learn how to spruce up your display for the holiday season
• Take away effective sales techniques vital to selling only in the common area
• Mind the real estate of your cart by recognizing “when to hold ‘em and when to fold em”

Meet the Expert Presenter
Sharon Loeff, Owner, Consultant/Designer of Shopworks is recognized as a leader in the visual merchandising field and as a designer and project manager for manufacturing common area fixtures. She is a 30-year veteran who was trained as a visual merchandiser and has worn every hat in the business from corporate specialty leasing manager, consultant and retailer. As an industrial designer, she understands how fixtures present merchandise and help a retailer achieve their sales goals. She is known for her “hands on approach” to visual merchandising and merchandising services.

Moderator
Duffy C. Weir is the former vice president of specialty retail and marketing at The Rouse Company in Columbia, MD. She is now an independent retail marketing and sponsorship consultant and writer for Specialty Retail Report. Weir travels the world searching for what she says “makes marketplaces and retail tick”.